FOR those selling into private capital markets and investment banking
Live, proven masterclasses delivered to your team alone, virtual or in person. Your reps work their own deals through every framework, so the skills show up in the pipeline the next morning.
WHY TEAM MASTERCLASSES
Built for your market. Delivered to your team.
01
Built for PCM and IB only
Every masterclass is designed around how private capital and investment banking buyers think, evaluate, and say yes.
02
Your deals, proven frameworks
Reps bring real accounts and live deals, then role play, map, and pitch against them in real time.
03
Just your team
A private session where reps can speak candidly about their pipeline and practice without an outside audience.
THE MASTERCLASS SERIES
Eight masterclasses. One complete sales motion.
Book any masterclass on its own, or run the full series to take reps from foundational market knowledge to a complete, presentable business case.
MODULE 1
Know the Market
Understand PCM and IB firms, their personas, and what moves them.
WHAT REPS LEARN: Firm structure and deal flow · Persona pain points · Messaging that resonates
MODULE 2
The Mindset Shift
Move sellers from transactional habits into real enterprise selling.
WHAT REPS LEARN: Enterprise vs. transactional selling · Four-part sales arc · A real $7 million deal
MODULE 3
Pain, Path, Payoff
How to understand their pain, solve their pain, and communicate the impact of solving it.
WHAT REPS LEARN: Pain, Path, Payoff framework · Linking pain to your solution · Impact in their terms
MODULE 4
Opening Top of Funnel
Earn the first meeting at firms where outreach lands differently.
WHAT REPS LEARN: Account research with AI · The LINKS method · Cold outreach that lands
MODULE 5
Discovery and Deal Foundations
Run discovery the way your buyers run deal diligence.
WHAT REPS LEARN: The "act as if" mindset · The C-E-O question framework · Discovery that never stops
MODULE 6
Storytelling Over Features
Use story to stand out in a crowded market.
WHAT REPS LEARN: Why story resonates · Five-part story framework · Building a story bank
MODULE 7
Multi-Threading
Build consensus across partner-led firms.
WHAT REPS LEARN: Mapping the firm · Each persona’s role and pain · Strategies for connecting
MODULE 8
Building the Business Case
Frame the deal as an investment decision.
WHAT REPS LEARN: Framing ROI for the investment committee · Full deal scorecard · Presenting a credible case
FORMATS
Choose how your team trains.
Single Masterclass
One module, delivered live to your team. Ideal for a focused skill gap or a team meeting. Virtual or in person.
MOST COMPLETE
Enterprise Sales Masterclass Series
All eight modules, or 2-5 handpicked, delivered over several weeks. Virtual or in person.
Private Markets 101
A three-session foundation in how private capital markets work. Built for new hires and sellers new to the space. Virtual or in person.
Private team pricing is available for every masterclass.
HOW IT WORKS
01 Pick your masterclasses. Choose one session, 2-5 specific sessions, the full series, or Private Markets 101.
02 Share your context. Two discovery sessions plus a short questionnaire on buyers, personas, and active deals.
03 Train live. Your reps apply every framework to their own deals in the session.
Frequently asked questions
Can an individual seller book a masterclass?
Do you deliver in person or virtually?
How much is tailored to our team?
Is what we discuss kept confidential?
What team size do you work with?
AMPLIFY DEALCRAFT
Sales training and GTM advisory for the teams selling to private capital markets and investment banking.