MEET THE FOUNDER
Built from both sides of the deal.
Tony Bellagamba started his career as an investment banker and private equity investor, then spent 16+ years leading and selling fintech to the firms he used to work in. Amplify DealCraft exists to give fintech sellers the perspective that took him two decades and two careers to earn.
MY STORY
Three chapters. One market.
THE DEALMAKER
Learning how capital decides
I began my career in investment banking and private equity, building models, running diligence, and sitting in the meetings where investment decisions get made. I sat in those cubicles at 2am, feeling the pressure of the red pen and the intensity level that comes with trying to close a M&A deal. That seat taught me how dealmakers think, what earns their trust, and how quickly they tune out those who don't understand their world.
THE SELLER
Crossing to the other side of the table
I moved into fintech sales and spent 16+ years leading teams and selling to the firms I once worked in, including two stints at Salesforce and leading a 20-person global sales team at a virtual data room provider. I then spent seven years at Intapp (DealCloud), where I helped scale the financial services business from roughly $20M to high nine figures and through an IPO as a key sales leader. Throughout my time there, I led teams that covered private capital markets, real assets, and investment banking and led the team that closed the largest deal in company history at $7M+ ACV.
THE TEACHER
Turning experience into a playbook
Along the way, I watched talented sellers struggle in this market for the same reasons again and again. They knew their product, to the point they often led with it, but they didn’t know their buyer and what moved them. I founded Amplify DealCraft to close that gap with training built exclusively for selling into private capital markets and investment banking. I love teaching and even more, I love helping people reach their goals. Amplify DealCraft lets me do both everyday.
By the numbers
$125M+
Lifetime fintech ACV sold
16+
Years in fintech sales
$7M+
Largest deal in DealCloud history
$1B+
M&A deals advised on and invested in
WHY AMPLIFY DEALCRAFT
The training I wish I’d had.
Most sales training is built for every industry at once. That works until you're dealing with "the smartest people in the room" who run billion dollar deals for a living and can spot a generic pitch in the first five minutes. Private capital firms and investment banks buy differently. Decisions run through committees, credibility is difficult to earn, and the sellers who win understand the business behind the deal as well as the product in their hands. I built Amplify DealCraft to teach that understanding. Every session, framework, and masterclass is designed for this one market, because vertical software needs vertical sellers.
Tony Bellagamba, Founder
more about me
The fun stuff
Family
I have a beautiful wife and 4 awesome kids ages 10, 12, 14, and 16. They are my everything and my reason for launching this business. I want to show them that anything is possible. Go Bills!
Do Hard Stuff
Whether starting a business or taking on difficult physical challenges like a 50 mile run or 100 mile bike ride, I believe in doing the hard stuff.
Life Resume
My motto is: make sure your life resume is cooler than your work resume. Cattle drives in Wyoming, running with the bulls in Spain, learning to surf - do it all!
WAYS TO WORK TOGETHER
I'd love to work with you!
Team Masterclasses
Eight live masterclasses delivered privately to your sales team, virtual or in person.
Membership (Coming Soon!)
A future training program for sellers and sales teams. Explore private masterclasses and speaking today.
Let’s talk about your team.
Book a 30-minute call and we’ll find the right place to start.
AMPLIFY DEALCRAFT
Sales training and GTM advisory for the teams selling to private capital markets and investment banking.