SALES skill development FOR selling into private capital and investment banking

Win the Rooms Where Deals Get Made.

Purpose-built sales training for fintech GTM professionals who sell into the private capital markets and investment banking. Built by a former investment banker, PE investor, and 16-year fintech sales leader with $125M+ in ACV sold.

Fintech sales team reviewing a market strategy
Fintech sales team reviewing a market strategy

BUILT FOR COMPLEX sales into private capital and investment banking

Private capital and investment banking firms don't buy like other industries. They require a completely different playbook.

HOW WE HELP

We develop sellers who can hold their own with dealmakers

From the first outreach to the final committee vote, we train fintech sellers on the skills that win deals with private capital firms and investment banks.

01

Know the Market and Personas

We teach reps how private capital firms and investment banks operate, what each role is measured on, and what "keeps them up at night", so every conversation lands.

01

Know the Market and Personas

We teach reps how private capital firms and investment banks operate, what each role is measured on, and what "keeps them up at night", so every conversation lands.

02

Increase Pipeline

We teach reps to open doors at firms that ignore cold outreach, using market fluency, the Pain->Path->Payoff approach, and trigger events that make dealmakers want to respond.

02

Increase Pipeline

We teach reps to open doors at firms that ignore cold outreach, using market fluency, the Pain->Path->Payoff approach, and trigger events that make dealmakers want to respond.

03

Increase Deal Velocity

Deals move faster when your solution solves the firm's biggest challenges and each role's personal priorities. We train reps to connect with key stakeholders and solve challenges.

03

Increase Deal Velocity

Deals move faster when your solution solves the firm's biggest challenges and each role's personal priorities. We train reps to connect with key stakeholders and solve challenges.

04

Increase Revenue

Buyers pay for outcomes they can see. Our Pain->Path->Payoff framework teaches reps to understand the firm's challenges, map the path your solution provides, and communicate the payoff in the buyer's terms, so deals are sized to the value you deliver.

04

Increase Revenue

Buyers pay for outcomes they can see. Our Pain->Path->Payoff framework teaches reps to understand the firm's challenges, map the path your solution provides, and communicate the payoff in the buyer's terms, so deals are sized to the value you deliver.

WHY AMPLIFY DEALCRAFT

Built by a dealmaker turned fintech sales leader.

Founder Tony Bellagamba has spent 20 years on both sides of the table in this market. He started his career in investment banking and private equity, then spent 16+ years leading fintech sales teams and selling technology to the firms he once worked in. When your buyer is an investor, banker, or private markets operator, credibility is difficult to earn and easy to lose. Amplify DealCraft teaches sellers how to earn it and keep it.

Tony Bellagamba

$125M+ in lifetime fintech sales

Direct seller and sales leader across complex financial technology markets at Intapp (DealCloud), Salesforce, and SmartRoom.

Helped Take NASDAQ:INTA Public

Helped grow DealCloud unit from ~$20 million in revenue to high nine figures and through the private-to-public transition. Led largest deal in company history at $7 million+ ACV

Former Investment Banker and Private Equity Investor

A firsthand understanding of the stakeholders, incentives, and decision dynamics behind private capital markets and investment banking

PRIVATE TRAINING FOR FINTECH SALES TEAMS

Bring the training to your team.

FOR SALES TEAMS

Team Masterclasses

Eight live masterclasses built for selling into private capital markets and investment banking, delivered privately to your team. Your reps work their own deals through every framework, virtual or in person.

In person or virtual

FOR EVENTS

Keynotes and Speaking

Keynotes for sales kickoffs, leadership offsites, and industry events. Candid, practical talks from a former banker and PE investor who has sold $125M+ in fintech.

In person or virtual

Bring the training to your team.

Book a 30-minute call to explore private masterclasses, speaking, or the right next step for your team.

THE DEALCRAFT BRIEFING

Sales intel for sellers and sales leaders who sell into the private capital markets and investment banking

Sales intel for sellers and sales leaders who sell into the private capital markets and investment banking

A biweekly briefing on:

  • What’s happening in the private capital markets and investment banking and how it impacts your sales approach.

  • What’s happening with fintech companies in the space, including open roles.

  • Talent moves and leadership changes.

  • Sales strategies and tactics.

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AMPLIFY DEALCRAFT

Sales training and GTM advisory for the teams selling to private capital markets and investment banking.